Miroma Group

We are a communications collective offering data-driven ideation, creation and distribution services. With challenger thinking, creativity and innovation at our core, we deliver the right outcomes for every client.

London, United Kingdom
Founded: 2002
Staff: 195
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Skills
Media Planning, Buying & Trading
PR
social
Content Creation
Content Management
Event & Experiential
Creative & Production
Digital Development
Influencer marketing
Insight & Research

and 4 more

Clients
McDonald's
Heineken
SKY
Starbucks
Tesco
Samsung
Spotify
eBay
Maybelline
HSBC

and 16 more

Sector Experience
Media
Fashion
Retail
Entertainment
Food & Beverage
Travel
Finance
Technology
Automotive
Electronics

and 14 more

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PROMOTING JUMANJI: WELCOME TO THE JUNGLE

Supporting Sony’s team handling the digital publicity campaign for the mega box office smash

We were asked to handle the digital publicity campaign for the mega box office smash, Jumanji: Welcome to the Jungle, supporting the Sony team with the junket, activities and promotions.

Using our experienced PR and social team and our expert influencer team, we generated an exciting campaign which highlighted the family fun and action of the highly anticipated film, including wrapping Kevin Hart up as a present!

UK JUNKET – We secured stand out interview coverage with UNILAD (12m views), LADBible (4.7m views), The Hook (11m views) and MTV (1.4m) along with 20 additional key outlets who interviewed Dwayne Johnson, Kevin Hart, Jack Black, Nick Jonas and Karen Gillan, achieving more than a staggering 30 million views combined.

INFLUENCER ACTIVITY – Influencer Callux (2.4m subscribers) created a Jumanji-inspired video by transforming his girlfriend’s room into a jungle, complete with snakes and lizards. The video received 458k+ views and 28.5k+ likes.

PROMOTION

20 Jumanji-themed packages including a 4-tier jungle cake and exclusive merchandise sent to influencers and press.

Social media coverage secured from top media and influencers including Callux, Mikey Pearce, Jahannah James, Parris Gachette, Sophie Eggleton, Empire, Total Film, Yahoo! Movies, The Hook and more.

Dwayne Johnson quote tweeted the Yahoo! Movies tweet about the drop which received 140 retweets and 1.2K likes.

Tags

Jumanji
Way To Blue
Influencer
Influencer Marketing
PR
Digital
publicity
Campaign
social media
Film