We are a communications collective offering data-driven ideation, creation and distribution services. With challenger thinking, creativity and innovation at our core, we deliver the right outcomes for every client.
POSITIONING HSBC AS EXPERTS IN A SOCIAL WORLD
Reaching younger consumers and financial influencers with industry-leading content
HSBC came to us to help reposition their brand as industry-thought leaders in the social market. We were tasked with creating video content that directly appealed to younger consumers and financial influencers.
In order to deliver this we created 41 videos across 28 weeks for audiences. Transforming word- heavy financial research into bitesize and conversational content pieces on Twitter.
The results speak for themselves... in under six months we went from creating one portfolio to running HSBC’s Twitter feed across five portfolios globally.