Miroma Group

We are a communications collective offering data-driven ideation, creation and distribution services. With challenger thinking, creativity and innovation at our core, we deliver the right outcomes for every client.

London, United Kingdom
Founded: 2002
Staff: 195
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Skills
Media Planning, Buying & Trading
PR
social
Content Creation
Content Management
Event & Experiential
Creative & Production
Digital Development
Influencer marketing
Insight & Research

and 4 more

Clients
McDonald's
Heineken
SKY
Starbucks
Tesco
Samsung
Spotify
eBay
Maybelline
HSBC

and 16 more

Sector Experience
Media
Fashion
Retail
Entertainment
Food & Beverage
Travel
Finance
Technology
Automotive
Electronics

and 14 more

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DEVELOPING NICHOLAS KIRKWOOD'S SOLE STORIES

Creating a documentary series of the female creatives behind the eponymous brand

Our challenge from the daringly innovative shoe designer was to develop a strategic framework and ongoing content series that re-establishes Nicholas Kirkwood as a fashion forward footwear brand for the modern luxury market.

We created Sole Stories, a five-part documentary series for Nicholas Kirkwood, featuring female creatives, taking a glimpse inside the minds of those that are inspiring and shaping our future of their respective industries.

Delving into their past, present and future, looking at their creative processes and how they may have faced adversity within both their careers and lives. With female empowerment being subtly heralded throughout the series, using Nicholas Kirkwood as a platform to both tell and support their stories.

Series One focuses on London and how the city’s changing landscape is a constant source of inspiration, with the first episode featuring artist Phoebe Collings-James, premiering on IGTV. Each episode of Sole Stories included a still- life shoot, that spanned the seasonal product from AW18 and SS19, shot by the protagonist of Episode Five; Flora Maclean.

A collection of 200+ brand assets inclusive of the five films, with bespoke edits and cutdowns across all social channels, supported by a paid media strategy.

The content has generated over 1.6m views, reached 3.4m people and has a 12% completed video view rate (+4% higher than industry average).

Tags

sole stories
nicholas kirkwood
twelveA.M.
IGTV
Docuseries
entrepreneurship
Documentary
fashion
shoes
creative
Content
social media
Digital
branding
creative agency

Clients

Nicholas Kirkwood