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LiveArea amplifies Spree Interactive’s brand in VR gaming
July 23, 2021
This article was published prior to LiveArea's acquisition by and integration into global agency Merkle. Learn more here.
Spree Interactive is a global leader in VR gaming, yet in the nascent market, the brand is still a start-up. Its business model revolves around turning under-utilized brick-and-mortar areas into immersive, virtual experiences where gamers can interact in real-time using Spree's proprietary, patented sensor fusion technology, and a cutting-edge content distribution platform.
Looking to boost awareness, Spree Interactive tapped LiveArea to help it get its brand game on. The company rebranded from Holodeck VR and needed a new identity. It was important for Spree to maintain its position in the market and increase awareness, especially in the wake of the pandemic, which hit the location-based entertainment industry particularly hard.
LiveArea, an award-winning digital agency with global reach and experience, aimed to align and amplify Spree Interactive’s brand. This involved an initial audit and advice on the company’s social media feeds, website content, brand manifesto, and messaging.
An expanded VR footprint
With expansion plans in mind Spree Interactive sought to bolster its brand awareness strategy and foster its brand vision and purpose. It tapped LiveArea for its NXT Brand Experience Review, part of LiveArea’s NXT Intelligence (TM) Service, which aims to make the most of the nexus between technology, innovation, and brand experience.
LiveArea was instrumental in giving SPREE Interactive a voice in new markets and with new audiences, customers, and license holders. Spree is serving many types of VR content including family-friendly content, educational content, and competitive eSports content. To communicate clear brand messaging and boost awareness in these specific markets was the challenge LiveArea helped the Nuremberg-based company overcome.
“Our partnership with LiveArea enabled us to uncover new targets, content, and coverage to new areas, beyond VR industry including esports, gaming, toys, entertainment, and finance,” said Jonathan Nowak Delgado, founder, and managing director, Spree Interactive. “As a result, we received several leads and partnership interest directly aligning with our growth goals. Beyond providing actionable recommendations, LiveArea made a direct impact on our business.”
After working with LiveArea, Spree Interactive has achieved new sales and forged new content partnerships. Awareness of the brand increased with mentions in publications rising 115% and impressions climbing 99,627%, further expanding content and coverage to new areas beyond VR industry, including esports, gaming, toys, entertainment, and finance.
Website traffic has increased close to 35%, interactions on social media engagement have grown 21%. Currently, Spree Interactive's products deliver one of the highest returns on investment in the industry. LiveArea is proud to be part of this story and to partner with Spree Interactive, which is looking to be the Netflix of hyper-immersive social virtual reality experiences.
“Spree Interactive is a pioneer in creating immersive experiences through their proprietary technology and content distribution platform in the location-based entertainment space. As VR and location-based entertainment continues to rise, we are helping Spree Interactive uncover key growth opportunities, brand experience enhancements, and articulating a cogent message that tells their story compellingly aligning with their overall goals for growth,” said Valerie Vacante, director of strategy, LiveArea.
Want to learn more? Check out The Lens on www.liveareacx.com