OkCupid Relaunches Annual Inclusive—and NSFW—Valentine's Day Cards

In a world where love is often portrayed through a white, heteronormative lens, this range of cards celebrates all the types of love, connections, and identities that are habitually overlooked — a cornerstone of OkCupid’s app.

The cards, created in partnership with Mekanism, are designed by BIPOC, Queer, non-binary, and LGBTQ artists and touch on themes including mental health, politics, pro-choice, and climate change.

“These Valentine's represent what OkCupid is all about. They're a celebration of all kinds of love and relationships, exploring themes that traditional Hallmarky-type Valentine’s do not. From non-binary couples with climate change-denying dads to fully-vaccinated sex fiends, we want to make sure everyone feels the love this Valentine’s Day.” - Bryan Davis, Creative Director at Mekanism

The cards are available for free now through February 14 on a custom microsite and through OkCupid’s app.

Brand Team: OkCupid

Chief Marketing Officer: Melissa Hobley

Global Marketing Director: Sonia Oblitey

Senior Brand Marketing Manager (US): Devin Colleran

Senior Brand Marketing Manager (Germany): Dannique Bruggeman

Senior PR Manager: Crysten Curry

Creative Agency: Mekanism

Partner & Executive Creative Director: David Horowitz

Creative Directors: Bryan Davis, Beth Kushner

Art Director: Harding Coughter

Junior Art Director: Nuri Park

Senior Copywriter: Kelsey Miller

Junior Copywriter: Jus Foster

Co-Founder & CEO: Jason Harris

Managing Director: Tor Edwards

Group Brand Director: Kristina McCauley

Brand Director: Loulou David

Chief Strategy Officer: Ambika Pai

Strategy Director: Dayna Uyeda

Junior Strategist: Ishita Sharma

Senior Producer: Jay Chase