Dave's Man Chair

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Brief

Brief

Raise awareness of new shows on Dave in a truly memorable way.

How did we create change?

We created Dave’s Man Chair, the ultimate respite area for male shoppers. Situated in 15 flagship Burton stores, the chairs housed a tablet containing exclusive Dave content, competitions, quizzes and podcasts to fully immerse customers in the Dave experience. The campaign generated £1.4m worth of media value.