This includes multi-device and multi-channel data collection (Customer Data Platform/Data Marketing Platform) to programmatic marketing activation (Demand Side Platform), integrating personalisation and campaign scenarios (Dynamic Creative, Marketing Automation).
The platform allows brands to easily launch personalised, cross-channel marketing campaigns in real time using programmatic technologies.
mediarithmics also enables publishers & e-commerce sites to protect, structure and leverage the value of their Data, helping them to create new profitable business models.
Our technology powers new Data Alliances and it fully complies with the new European Data legislations, with each member keeping full ownership of its data assets and measuring its Data contribution.
For example, mediarithmics is the platform chosen by Gravity, the largest Data Alliance in Europe, consisting of 16 French Media / Telco Leaders (Prisma Media, Condé Nast, FNAC, DARTY, L'Équipe, Lagardère Active, Les Echos, Le Parisien, M6, SFR, SoLocal etc.).
mediarithmics also works with market leaders such as BlaBlaCar, Coca-Cola European partners, Fnac Darty, ShowRoomPrivé, Prisma Media, Casino Group and many more.
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