How Balsam Brands Extended Audience Reach with CTV
Balsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, tasked MediaMath with driving quality site traffic from shoppers looking to decorate their homes during the holidays.
MediaMath partnered with global TV measurement and attribution provider TVSquared to offer real-time insights and reporting to Balsam Brands, which allowed the company to optimize spend, extend their reach to new audiences, change CPM’s, slow or push dollars and drive overall strategies in a real-time approach.
Throughout the campaign, MediaMath’s client success team was able to optimize against high-performing publishers and devices to drive ROAS by 150% versus the year prior and achieved 78% unique CTV reach, by tapping into a subset of users that were unreachable on Linear TV.
Click here to see how it worked.