Virtual Tech Start-up AmpiFire Refuses to Work with Fortune 500s to Support The Local Underdog

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“Sole proprietors, micro businesses, and small businesses make up 98 percent of all businesses in the United States

(Ken Sandy, The Influencial Product Manager (2020))

There are more than twenty-seven million small businesses in the U.S. that constitute a major force in the economy; they generate about fifty percent of the gross domestic product (GDP). Small businesses are more progressive and better to work for as they encourage creativity, individualism and are void of hierarchy which as a result, tends to make workers happier.

Small businesses support local micro-economies and are more ethical due to direct ownership and accountability compared to shareholders and corporate boards where there is little central responsibility, accountability, and ownership

However, over the last few years, a common narrative has emerged: the small business survival rate is down, in part, due to stiff competition from large corporations. A parallel narrative holds that large firms are crushing smaller businesses, using their power to enter markets that start-ups otherwise would occupy: through their access to more capital, wider investment options, and heightened bargaining power, they can pursue growth strategies that smaller businesses cannot.

Small businesses have limited access to advertising and the media. Also, some of the best talents are tied up in wealthy companies that provide massive exposure and expertise and can even dictate terms to the media. Therefore, a critical question for the future is: “How do we ensure higher survival rates for small businesses?”

Entrepreneurs can use traditional major media by focusing on scaled‐back options, such as regional editions of national magazines, locally broadcast commercials on cable television stations, and local newspapers and radio stations. The disadvantage is that it’s almost impossible to achieve advertising economies of scale.

For years, well-capitalized companies have bought content and video ads that have seen them rank high on major websites which, in turn, increased their organic traffic and earnings. While anyone can buy ads on Facebook and Instagram, few small companies know how to coordinate campaigns across different digital channels that build brand awareness cost-effectively, and unfortunately such sites tend to favor larger brands. Google for example tends to rank bigger more popular companies higher up in its results than smaller ones.

The US Small Business Administration recommends spending 7% to 8% of gross revenue for marketing and advertising if your total revenue is below $5 million (Daniel Priestley, Oversubscribed: How To Get People Lining Up To Do Business With You (2020)).

Data-driven digital marketing solution AmpiFire has been helping smaller businesses by creating and running engaging, highly-converting digital ad campaigns to boost traffic and leads. In 2019, Chris Munch debuted this platform that is designed to level the playing field and empower smaller companies and marketing agencies alike to increase their online visibility and exposure.

AmpiFire is the world’s first content amplification engine helping the underdog gain online exposure. Many brands that want to defy the odds, defeat big competition, and shift the paradigm have already taken advantage of this content amplification and advertising software. AmpiFire is working with 1000s of local businesses and marketing agencies looking for opportunities to enhance their online visibility by running multi-channel digital marketing ad campaigns.

The AmpiFire platform can take any product or service, e-Commerce brand, website, or special offer and automatically advertise it across major news sites, high traffic blogs, podcast directories, SlideShare, video platforms and more, in multiple formats.

Large brands and businesses dominate the Internet because of their size and reach; this makes it difficult for the average business to get exposure. The digital transformation instigated by AmpiFire is a radical and comprehensive shift in the use of technology. It aims to improve company performance by intensifying small businesses’ online promotions.

The critical role of content marketing is evident in that it increases the volume of quality traffic to your website, which generates awareness, quality leads and sales. Strategized and properly executed content has the power to pull your audience to your business’s website, which is ultimately the place where they will convert into leads and then sales.

Given the focus on helping the underdog the founder notes they will not work with Fortune 500 companies that have an unfair advantage in the online advertising space. Chris states the company was conceived to harness the challenges of the digital age and it aims to do so by positioning itself at the crossroads of data, technology, and creativity. The success of AmpiFire in fostering the acceleration of content distribution provides local businesses with a competitive advantage that allows them to compete with large businesses.

In today’s digital marketing world, content amplification is the new normal and AmpiFire is the leading force in seeing that anyone with a good message can be heard and gain exposure so that the ideal customer can find them.