McKinney

A full-service creative and media agency headquartered in Durham with offices in New York and Los Angeles, we’re a group of creatively driven people obsessed with results.

Durham Durham, United States
Founded: 1969
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Skills

Brand Strategy
Communications Strategy
Brand Experience Design
Integrated Creative Development
Experiential Marketing
media planning and buying
Human Insight,

Clients

Sherwin-Williams
Crocs
ESPN
Samsung
CarMax
Audi
Travelocity
Sennheiser

Sector Experience

Retail
Financial
Automotive
Travel
Electronics
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McKinney's online game Money Magic challenges students to win at budgeting

by janet northen

4 March 2020 17:31pm

We’ve pulled another game out of our hat for the folks at Next Gen Personal Finance.

Money Magic teaches students the spectacularly unappealing task of creating, and keeping up with, a personal budget. And while they say, “What happens in Vegas, stays in Vegas,” you have to get there first. And there lies the rub.

Players take on the role of road manager for Enzo the Magician, tasked with getting him to Vegas for his big break — and raising $50K along the way to pay for the venue once they get there. And it’s no mean feat: They have to juggle the costs of hyping shows as they make their way to land of neon and slots, along with paying upkeep on things like new tricks for Enzo and putting gas in the tank of his Magic Mobile. And they have to make sure the spirit of their star performer doesn’t sag, which isn’t easy when you’re managing a diva like Enzo.

Money Magic is the latest in the suite of online financial literacy games by Next Gen Personal Finance and McKinney.

Tags

mckinney
next gen personal finance