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McKinney Brings “Welcome to the Shit Show” To Advertising Week
5 October 2020 16:19pm
We’re hosting “Welcome to the Shit Show, an Advertising Week panel featuring the strategic leads from our three offices — Jasmine Dadlani, Cat Eagan, and Anita Schillhorn — and moderated by McKinney’s Director of Strategy Swap Patel. During the panel, we’ll dive deep into the ongoing waves of research we’ve been conducting since the early stages of the pandemic to better understand what consumers have been thinking, feeling, and doing.
And as we move into a Q4 that promises to be a sh*t show, we’ll use our findings to discuss how brands that empathize with universal emotions and orient themselves toward solving for them in small ways can help consumers as they face a tumultuous combination of a divisive election and upcoming holiday season that promises to be “make or break” in so many ways.
Welcome to the Shit Show is happening on Tuesday, October 6 at 11 a.m. (ET), and you can sign up here. We hope you’ll join us.