McKinney

A full-service creative and media agency headquartered in Durham with offices in New York and Los Angeles, we’re a group of creatively driven people obsessed with results.

Durham Durham, United States
Founded: 1969
More

Skills

Brand Strategy
Communications Strategy
Brand Experience Design
Integrated Creative Development
Experiential Marketing
media planning and buying
Human Insight,

Clients

Sherwin-Williams
Crocs
ESPN
Samsung
CarMax
Audi
Travelocity
Sennheiser

Sector Experience

Retail
Financial
Automotive
Travel
Electronics
Less

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

McKinney Brings “Welcome to the Shit Show” To Advertising Week

by janet northen

5 October 2020 16:19pm

We’re hosting “Welcome to the Shit Show, an Advertising Week panel featuring the strategic leads from our three offices — Jasmine Dadlani, Cat Eagan, and Anita Schillhorn — and moderated by McKinney’s Director of Strategy Swap Patel. During the panel, we’ll dive deep into the ongoing waves of research we’ve been conducting since the early stages of the pandemic to better understand what consumers have been thinking, feeling, and doing.

And as we move into a Q4 that promises to be a sh*t show, we’ll use our findings to discuss how brands that empathize with universal emotions and orient themselves toward solving for them in small ways can help consumers as they face a tumultuous combination of a divisive election and upcoming holiday season that promises to be “make or break” in so many ways.

Welcome to the Shit Show is happening on Tuesday, October 6 at 11 a.m. (ET), and you can sign up here. We hope you’ll join us.

Tags

mckinney