McKinney

A full-service creative and media agency headquartered in Durham with offices in New York and Los Angeles, we’re a group of creatively driven people obsessed with results.

Durham Durham, United States
Founded: 1969
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Skills

Brand Strategy
Communications Strategy
Brand Experience Design
Integrated Creative Development
Experiential Marketing
media planning and buying
Human Insight,

Clients

Sherwin-Williams
Crocs
ESPN
Samsung
CarMax
Audi
Travelocity
Sennheiser

Sector Experience

Retail
Financial
Automotive
Travel
Electronics
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STAX

by janet northen

STAX, an immersive online experience created by McKinney in partnership with Next Gen Personal Finance, teaches students an entirely new way to think and learn about investing. By playing the online game STAX, students learn successful, long-term investing strategies in just 20 minutes of gameplay. It’s a striking departure from the way students have been taught about investing in our classrooms, which has been done predominately by using the Stock Market Game.

STAX allows students to chart their own investment strategy over a 20-year period and see how their results stack up against other students and the computer (“the market”). As the game unfolds over 20 minutes, students allocate their savings among seven distinct saving and investment choices (savings account, CDs, index funds, stocks, bonds, commodities and gold). They receive just-in-time lessons about each of these assets and some behavioral “nudges” to get them to act. Their convictions will be tested as they experience the volatility of the markets. Will they beat the market? They will have to play it to find out

Tags

finance

Clients

Next Gen Personal Finance