McKinney
A full-service creative and media agency headquartered in Durham with offices in New York and Los Angeles, we’re a group of creatively driven people obsessed with results.
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Jared: Dare To Be Devoted
In our new top-to-bottom rebranding campaign for jewelry retailer Jared, we created something that celebrates devotion in all its forms. The work here depicts vignettes with roles reversed, reimagined and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. All proving that the desire to commit ourselves deeply to another person is something we all share, even if the players in every story are different.