McKinney

A full-service creative and media agency headquartered in Durham with offices in New York and Los Angeles, we’re a group of creatively driven people obsessed with results.

Durham Durham, United States
Founded: 1969
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Skills

Brand Strategy
Communications Strategy
Brand Experience Design
Integrated Creative Development
Experiential Marketing
media planning and buying
Human Insight,

Clients

Sherwin-Williams
Crocs
ESPN
Samsung
CarMax
Audi
Travelocity
Sennheiser

Sector Experience

Retail
Financial
Automotive
Travel
Electronics
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#ChangetheForecast

#ChangetheForecast takes a common cultural touchstone, the daily weather forecast, and juxtaposes it with another kind of forecast — the daily possibility of gun violence taking place in our schools — in an effort to inform and mobilize the American voting public.

The straightforward but jarring messaging will utilize real-time weather data placed side by side with the statistical daily likelihood of gun violence in our schools and provide users the capability to share the forecast for gun violence socially as well as in interaction with their elected representatives. And at changetheforecast.com, visitors will not only be able to demand action, they will be able to act themselves: the site will provide links to help visitors register to vote and empower them to effect change during the election cycle.

Tags

#changetheforecast
#gunsafety
#guncontrol

Clients

Gun Safety Alliance