#ChangetheForecast

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#ChangetheForecast takes a common cultural touchstone, the daily weather forecast, and juxtaposes it with another kind of forecast — the daily possibility of gun violence taking place in our schools — in an effort to inform and mobilize the American voting public

The straightforward but jarring messaging will utilize real-time weather data placed side by side with the statistical daily likelihood of gun violence in our schools and provide users the capability to share the forecast for gun violence socially as well as in interaction with their elected representatives. And at changetheforecast.com, visitors will not only be able to demand action, they will be able to act themselves: the site will provide links to help visitors register to vote and empower them to effect change during the election cycle.