McCann Worldgroup UK

McCann Worldgroup in the UK is dedicated to helping our clients’ brands play meaningful roles in people’s lives through a range of best-in-class marketing communications capabilities.

More
Less

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Stay At Home But Keep Travelling (Virtually), Thanks To Xbox’s FREE eBOOK ‘The Rough Guide To Xbox ‘

by Nathalie Abiodun

May 20, 2020

With the world in lockdown and the travel industry facing uncertain times, Xbox and McCann London, in collaboration with Rough Guides, saw a way to offer a small bit of relief to people around the world confined to their homes. The free eBook edition of The Rough Guide to Xbox lets gamers satisfy some of their wanderlust via in-game digital tourism.

The Rough Guide to Xbox is a pioneering guide that embraces digital tourism in a gaming context. Like all Rough Guides, it’s a valuable travel companion, except every place can only be visited virtually in Xbox games. Using Rough Guides’ unique “tell it like it is” ethos and user-friendly format, it’s designed to encourage wandering off-piste, away from the gameplay action. All of which means you can explore epic off-the-beaten-track locations - from the dense jungles and epic temples of Shadow of the Tomb Raider, to the otherworldly planet of Anthem - while staying safe at home.

Rough Guides CEO René Frey said: “While travel isn’t possible at present, we at Rough Guides remain committed to helping readers make the most of their time at home, which is why we’re offering this free eBook of ‘The Rough Guide to Xbox’ - the perfect way to explore new worlds and landscapes while we can’t travel for real. We’re very grateful to our partners at Xbox for working with us to make this possible.”

Michael Flatt, Global Integrated Marketing, Xbox said: “On Xbox you really can travel to a variety of rich, absorbing worlds without leaving the comfort and safety of your own home and we’re proud to bring the ultimate guide to those worlds to gamers for free in partnering with Rough Guides. We encourage all to stay home, stay safe and enjoy your adventures.”

Revealing the in-game places you HAVE to visit, and offering a new way to discover the expansive landscapes of Xbox One X Enhanced games, The Rough Guide to Xbox will enhance every digital traveller’s experience.

Head here for a free eBook edition of The Rough Guide to Xbox: https://go.roughguides.com/read-more-rough-guide-xbox

Head here to discover more about The Rough Guide to Xbox: www.roughguides.com/visit-xbox/

STAY SAFE - STAY HOME - STAY INSPIRED
#StayAtHome #readmore #roughguides #VisitXbox #SafeTravels

Tags

Xbox
mccann london
CRAFT
RoughGuides