Gorillas are going to win the battle of the grocery delivery platforms
Gorillas are going to win the battle of the grocery delivery platforms. They have the most incredible service and the resources to match. What they needed was a massive, stand out idea to anchor the launch. The brief was simple: fantastic quality groceries, delivered in 10 minutes.
The idea? 10/10 IN 10.
The freshest cuts of meat from the legendary HG Walter Butchers - 10/10
Glorious gelato all the way from Hackney - 10/10
Fresh-from-the-oven sourdough from Belgravia’s Chestnut bakery - 10/10
Plus all the other grocery staples you’ll ever need at surprisingly ordinary prices - 10/10
Oh. And all delivered to you in under 10 minutes.
Impossible?
Nope, just Gorillas.
London’s very best produce brought to your door by a friendly cyclist, on an eco-bike.
When the groceries are this good and they’re delivered this fast, it could only be Gorillas.
This graphic, eyeball-grabbing concept has propelled the business ahead of Getir, and left the crowd of wannabee platforms in its dust. Not just a big win, but a quick one too.
The campaign was developed by M&C Saatchi Accelerator, using their bespoke Accelerator programme to develop and deliver the campaign from start to finish in 8 weeks. The creative was inspired by Gorillas black colour palette, using lighting from a low source, to create texture on the produce. Making the product look super premium, if not a little mysterious but delicious. Definitely not bland like most food photography. And totally, 100% ownable to Gorillas. 10/10 food photography.