M&C Saatchi MENA launches major new campaign for Hamad International Airport

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Hamad International Airport, Qatar, has launched a major new global campaign celebrating the first anniversary of its magnificent Orchard indoor tropical garden

Running across digital, social and the entire Qatar Airways fleet, the hero film, conceptualized and developed by M&C Saatchi MENA and produced by Breakout Films, gives a taster of the incredible experience that awaits travellers.

A normal airport takes you to the plane. A great airport, like HIA, experientially takes you to another level. Through carefully crafted storytelling and visually stunning cinematography, the film captures the remarkable journey that HIA offers. From the moment the film begins, viewers are transported into a world of luxury, comfort, and unparalleled service.

~Mark Blackmore, Managing Director Doha at M&C Saatchi MENA

Wellness embodies a broad quality that we sought to integrate into our marketing campaigns, serving as a distinctive element for travelers at Hamad International Airport. Collaborating with M&C Saatchi, the "ORCHARD" launch campaign adeptly visualized this quality, delivering a vivid representation of the comprehensive experience offered by our world-class travel hub.

~Khaled Aylouch, Senior Manager Marketing & Corporate Communications at Hamad International Airport