The Marketing Practice

We believe there's a better way to do B2B marketing. Our model, built on long-term partnerships and agile working, delivers lasting success.

East Hendred, United Kingdom
Founded: 2002


B2B Business Development and Lead Generation
Partnership marketing
Channel Marketing
Account Based Marketing
demand generation
B2B Marketing



Sector Experience

B2B Technology

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The Marketing Practice appoints Christie Johansen-Pinney as client director

by Heather Barnett

19 March 2020 15:02pm

Christie Johansen-Pinney joins The Marketing Practice's Seattle team as client director.

She brings fifteen years’ experience in senior level advertising account management at agencies including Wunderman and TracyLocke, working with brands such as Microsoft and T-Mobile.

In her role as client director Johansen-Pinney will be partnering with some of TMP’s global technology clients to deliver commercially-focused B2B marketing programs across ABM, demand generation and partner marketing.

"We're thrilled to have Christie on board," comments Matt Harper, US Managing Director. "As one of the US’s fastest growing B2B marketing agencies we’re delighted to be joined by someone with such relevant experience in delivering excellent outcomes for global brands.”

Johansen-Pinney adds "I'm most excited to be joining an agency with the unique ability to offer everything to clients under one roof, from data, planning and creative right through to inside sales. I can’t wait to see what I can achieve here for my clients."


The Marketing Practice
B2B Marketing
B2B marketing Agency