The Marketing Practice announces Australia office launch to spearhead APAC growth

The Marketing Practice, a leading B2B growth marketing agency, will open an office in Sydney, Australia in January 2021, to service the APAC region.

Plans for the new office come after 18 years’ consecutive growth across The Marketing Practice Group, and proven track record across its UK, Germany and US offices in scoping and delivering successful local and global Demand Generation, Account Based Marketing and Partner programmes.

In 2019, the 160-employee agency was awarded ninth place in The Sunday Times WorldFirst SME Export Track 100. Featuring in the league table for the first time, it was recognised in the top 10 for overseas turnover of £4.9m in 2017.

“Our clients are looking for best-in-region support, as well as a global operating model to drive marketing efficiency and effectiveness,” says Paul Everett, Chief Innovation Officer at The Marketing Practice. “Combined with our, UK, American and German teams, the Australian office will allow us to drive even greater success for our clients around the world.”

“We’ve spoken with a number of growth-minded marketers locally and we’re excited to help them deliver marketing outcomes in a dynamic technology market in Australia and across APAC,” says Everett. “Expansion is a critical part of our strategy,” he continues. “We work across multiple markets with many of our clients, such as Microsoft, Xerox and ServiceNow, and already deliver programmes in Australia, Japan and China. Our new office will bring additional client value through a consistent global operating model and on-the-ground execution in Australia.”

Applicants for the Sydney-based Founding MD role can find further information here: https://themarketingpractice.recruitee.com/l/en/o/founding-managing-director or contact Jay Nash on jnash@themarketingpractice.com for further information.