The Marketing Practice

We believe there's a better way to do B2B marketing. Our model, built on long-term partnerships and agile working, delivers lasting success.

East Hendred, United Kingdom
Founded: 2002


B2B Business Development and Lead Generation
Partnership marketing
Channel Marketing
Account Based Marketing
demand generation
B2B Marketing



Sector Experience

B2B Technology

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on - Find out more

The Marketing Practice announces Australia office launch to spearhead APAC growth

by Anna Hutton

15 October 2020 14:23pm

The Marketing Practice, a leading B2B growth marketing agency, will open an office in Sydney, Australia in January 2021, to service the APAC region.

Plans for the new office come after 18 years’ consecutive growth across The Marketing Practice Group, and proven track record across its UK, Germany and US offices in scoping and delivering successful local and global Demand Generation, Account Based Marketing and Partner programmes.

In 2019, the 160-employee agency was awarded ninth place in The Sunday Times WorldFirst SME Export Track 100. Featuring in the league table for the first time, it was recognised in the top 10 for overseas turnover of £4.9m in 2017.

“Our clients are looking for best-in-region support, as well as a global operating model to drive marketing efficiency and effectiveness,” says Paul Everett, Chief Innovation Officer at The Marketing Practice. “Combined with our, UK, American and German teams, the Australian office will allow us to drive even greater success for our clients around the world.”

“We’ve spoken with a number of growth-minded marketers locally and we’re excited to help them deliver marketing outcomes in a dynamic technology market in Australia and across APAC,” says Everett. “Expansion is a critical part of our strategy,” he continues. “We work across multiple markets with many of our clients, such as Microsoft, Xerox and ServiceNow, and already deliver programmes in Australia, Japan and China. Our new office will bring additional client value through a consistent global operating model and on-the-ground execution in Australia.”

Applicants for the Sydney-based Founding MD role can find further information here: or contact Jay Nash on for further information.


B2B Marketing
B2B marketing Agency
The Marketing Practice