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Manifesto appointed as digital transformation partner by Breast Cancer Now
January 4, 2022
Manifesto, the award-winning digital agency, has been appointed by Breast Cancer Now to unify their digital ecosystem, transforming the ways that technology will be used by the charity to help achieve their vision - that by 2050, everyone diagnosed with breast cancer will live, and be supported to live well.
Breast Cancer Now has an expansive ecosystem, providing a wide range of touchpoints for people affected by breast cancer. The charity has just launched its ‘Turning the Tide’ strategy, and having set out their bold vision it was felt that a watershed moment had been reached where Breast Cancer Now’s fundraising, campaigns, services, research, and health information should be unified around their audience needs and harnessing their digital experience to drive even bigger impact.
Breast Cancer Now has chosen Manifesto to work alongside the charity as it starts their digital transformation journey. By using its extensive experience in such projects, Manifesto will be able to help co-define the new digital ecosystem, building the transformational foundations for Breast Cancer Now to deliver against its core goal to accelerate progress towards fewer cases, fewer deaths, and a better quality of life for everyone affected by breast cancer.
Louise Lai, Transformation Director of Manifesto, said:
“We couldn’t be more excited to partner with the Breast Cancer Now team to harness technology in order to reach, engage and support people affected by breast cancer. We have an amazing opportunity to deliver even more impact by putting the real needs of the people affected by breast cancer front and centre as we reimagine their digital experience. We’ll be doing all of this while also ensuring we have our sights firmly set on events in the wider world – from digital innovations, and challenges in the not-for-profit sector, to the fast-changing demands in the healthcare space.”
Rachael Franklin, Director of Fundraising, Communications and Engagement at Breast Cancer Now, said:
“With around 55,000 women and 370 men diagnosed with breast cancer each year in the UK, we have no time to waste in turning the tide on this devastating disease, and transforming our users’ online experience and ensuring our charity is accessible to all our audiences is paramount to us achieving this.
“We’re delighted to be partnering with Manifesto on our digital transformation journey – their understanding of the technical landscape, Breast Cancer Now’s opportunity, strategic challenges and ambition, and vision of what the future can look like for our charity have impressed and inspired us. This project comes at pivotal time for Breast Cancer Now, as we focus firmly on reaching, engaging, and supporting more people affected by breast cancer. Manifesto struck us as the ideal partner for this work and we’re excited to work together.”
With the partnership in place and work already started, Breast Cancer Now, with the support of Manifesto, hopes to reveal their new digital experience in 2022.