Manifesto is a multi award-winning agency of creatives, strategists and technologists who collaborate with exceptional organisations in the health, housing, travel, charity and third sector to change things for the better.
Digital agencies TPX Manifesto and Deeson to merge following acquisition by The Panoply
18 December 2018 15:37pm
Technology services company The Panoply today announced the acquisition of digital agency Deeson, which will merge with group company TPX Manifesto to create a multifaceted digital experience agency with a long track record of delivering successful projects in the not-for-profit sector.
The Panoply floated on the AIM index of the London Stock Exchange earlier this month, creating a group of digitally-native technology services companies assembled to meet the needs of the fourth industrial revolution. The addition of Deeson to the group will complement and augment the capabilities of digital experience agency Manifesto, and help the group win larger projects for a greater range of clients.
London-based Manifesto recently announced new partnerships with Kew Gardens and The University of Dundee, which will both begin with rebuilding public-facing websites on the Drupal/Acquia Experience Platform with improved user experiences. Deeson, based in London and Canterbury, has a strong reputation in the media and culture industries, expertise in open source technology, and ISO9001 and ISO27001 accreditation. It counts ITV, BDO, Barnardo's, Robbie Williams and the National Crime Agency among the clients for whom it’s delivered public-facing websites, intranets, data platforms, business systems and system integrations.
Jim Bowes, CEO of TPX Manifesto, spoke of the acquisition and forthcoming merger in terms of the synergy between the two agencies:
"Deeson is a very strong addition to The Panoply, and we look forward to welcoming the team to join TPX Manifesto. Their values and way of working fit well with TPX Manifesto's core aim, to collaborate with exceptional organisations to change things for the better. The work they produce is held in high regard by the industry, and we are excited to work closely with them."
Deeson CEO and Founder Tim Deeson also commented on how the two companies complement each other, as well as the benefits of being part of a larger, listed group:
"We are very pleased to be joining The Panoply at such an exciting time for the Group. Having known Jim Bowes and Manifesto for a long time, over the last 18 months it has been remarkable to see the benefits of their having access to The Panoply. With the status of a listed business and working hand-in-hand with Manifesto, we are confident we will be able to grow our customer base, secure larger deals and effectively grow the team."
Deeson joins Manifesto, Norwegian business transformation consultancy Bene Agere, digital transformation specialists Notbinary, and distributed software development company Questers as the fifth acquisition by The Panoply. The group’s strategy is to build geographic regional clusters of complementary companies and help those acquired companies to achieve organic growth through a mixture of cross selling, upselling and winning bigger deals.
Neal Gandhi, CEO of The Panoply, believes that Deeson's experience will be complementary to Manifesto's focus on the not-for-profit sector and provide partnership opportunities for both businesses:
"The Board and I are delighted to announce our first acquisition since listing earlier this month, and in line with our stated strategy we are very pleased to bring another earnings enhancing, debt free, profitable business into the Group. The Panoply's acquisition strategy is to focus on the addition of new service capabilities, the hire of new teams and on smaller, complementary acquisitions. The addition of Deeson to the UK cluster is a great example of accomplishing the latter objective. It is great to have achieved this early traction against our strategy, and supports our confidence in the Group's ability to grow quickly going forward."
Deeson will now rebrand as TPX Manifesto, with the two agencies working together to win new business as each continues to look after their existing clients. The companies’ London-based teams will merge early in 2019.