Improving digital experiences to support better health policy
The Health Foundation is an independent charity committed to bringing about better health and health care for people in the UK. They needed help redesigning and rebuilding their website to both improve the user experience and better represent the organisation and its purpose.
Their website plays an important role showcasing research and analysis, and connecting health sector researchers and policy analysts with relevant grants. In-depth user testing and an internal review led the Health Foundation to believe that the user experience could be improved, and to seek out an agency with charity-sector expertise that could help the organisation realise a simpler, cleaner and more effective evolution of the site.
WHAT WE DID
Over a 10 month project, we collaborated closely with the team at the Health Foundation to rebuild the organisation’s website on the Drupal 8 content management system, taking over hosting and maintenance of their old Drupal 7 site in the interim period.
Working in a collaborative, Agile way, we turned the Health Foundation’s designs and site taxonomy into a transparent backlog of development tasks organised according to key user journeys. Our UX designers ensured that these journeys were simple and lightweight, and eliminated barriers to engagement and action.
We rebuilt the site’s search functionality from scratch, to make it easier for the Health Foundation’s various audiences to find the content they need. Making use of Drupal 8’s extendability, we created a search results page that delivers results quickly and allows users to filter results by content type and topic. We also rebuilt the Alumni section of the website, accessible only to logged in Alumni, which includes a member directory, news, upcoming events and opportunities, and a range of resources to support continued professional development.
The new designs for the site demanded impactful, authentic and high-quality photography to communicate the Health Foundation’s values and purpose, and guide users to relevant content and features. We reviewed their existing photography inventory to create a shot list for required images, and then coordinated, produced and directed a location-based shoot for images to be used across the site.
We built a client preference centre using DotMailer APIs, which allows the Health Foundation’s audiences to easily update their contact details and communications preferences.
HOW IT WENT
The new Health Foundation website launched on November 19th 2018, and was received with much acclaim from both internal and external stakeholders. Using the Acquia Experience Platform for security, stability and scalability, and benefitting from ongoing support from Manifesto, the new site provides a robust base to support the organisation’s evolving digital experiences.
“It’s been great working with everyone at Manifesto for the past ten months. We’ve tackled a number of different projects in that time, and the Manifesto team’s broad range of expertise has been invaluable across all of these. We’re really happy with the new Health Foundation site, and are looking forward to continuing to work with Manifesto more in 2019 as we continue to develop our digital offer to our audiences.” (Chris Carr, Senior Digital and Editorial Manager, the Health Foundation)