Make Honey is an award-winning communications agency that creates impact for brands. Our clients cut through the media maelstrom and secure sales through PR, content and social-first storytelling.
Global social media strategy and activation for TCL
For the 2022 FIFA World Cup, we leveraged TCL’s sponsorship of four prominent international players - Pedri, Rodrygo, Varane and Phil Foden - as part of its “Inspire Greatness” campaign, helping TCL to reach and engage with technology and sport enthusiasts.
We delivered a social strategy for Twitter, including a 360 content strategy, daily community management as well as posting reactive and planned organic content.
We reached over 7.3 billion people.
Created 26 pieces of original content.
Increased Followers by 73%.
Content saw an 8.2% engagement rate (26% over target)