Launching ASUS' 3D OLED laptops at CES 2023

Listen to article

At CES 2023, ASUS unveiled its brand-new 3D OLED technology laptops

In the lead up to the event, we needed to drive interest, excitement and anticipation for the technology and secure coverage across key tier 1 and tier 2 media.

We used teaser content as part of our media relations engagement with technology and lifestyle media, which saw us secure talkability around ASUS’ big reveal and drove consumer interest.

Results

We secured 24 pieces of coverage, with 21 being across core tier 1 and tier 2 media including MailOnline, Sky news, Tech Advisor, Pocket-link and more.

Our campaign delivered 320% over target with a reach of over 180m.