Global social media strategy and activation for TCL

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For the 2022 FIFA World Cup, we leveraged TCL’s sponsorship of four prominent international players - Pedri, Rodrygo, Varane and Phil Foden - as part of its “Inspire Greatness” campaign, helping TCL to reach and engage with technology and sport enthusiasts

We delivered a social strategy for Twitter, including a 360 content strategy, daily community management as well as posting reactive and planned organic content.

Results

We reached over 7.3 billion people.

Created 26 pieces of original content.

Increased Followers by 73%.

Content saw an 8.2% engagement rate (26% over target)