Animating the facts behind Toyota Parking Aid

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Toyota Parking Aid animation

Toyota Parking Aid animation

The briefProduce a film to demonstrate the functions and benefits of Toyota Parking Aid.

Demonstrate to customers how Toyota Parking Aid can help make parking easier and safer.

The solutionToyota Parking Aid consists of a number of solutions involving front sensors, rear sensors and a rear view camera. In order to explain the different options and how they help customers park more easily, Madhouse created an animated film using both live action and hand-rendered illustration.

The elegant, stylised film was designed to deliver serious technical and safety messages simply and clearly. This was accomplished by combining the no-nonsense messaging with a current of visual humour that maintains interest and aids understanding.

The resultsThe film is now in use in Toyota showrooms, service receptions and Authorised Repairer websites across the European network. It has been translated into numerous languages, and dealers report that it helps both customers and staff understand the system more fully, leading to increased sales.