WWF and Leith: Amazon Fires

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WWF and Leith launch hard-hitting new film to save the Amazon rainforest with Lewis Hamilton and more

WWF and Leith launch hard-hitting new film to save the Amazon rainforest with Lewis Hamilton and more

Lewis Hamilton, Jess Glynne, Jade Anouka, Manal Rostom, Asa Butterfield and Cel Spellman join WWF campaign to save the Amazon rainforest

Six-Time Formula One ™ World Champion Lewis Hamilton has made a heartfelt plea to end destruction of the Amazon rainforest in a new short film for conservation charity WWF. Lewis is joined by actor, Radio 1DJ and WWF Ambassador Cel Spellman, Sex Education star Asa Butterfield, actress and poet Jade Anouka, activist and athlete Manal Rostom and Grammy award-winning singer songwriter Jess Glynne in a rallying call to put an end to Amazon destruction.

The short film. ‘Time’s Running Out’, aims to shine a light on the current crisis in the Amazon, where fires are tearing through the rainforest as a result of rampant deforestation. Deforestation alerts in the Brazilian Amazon are up 33% on last year - which was already a record year for burning. Fire alerts in the Amazon for the first two weeks of September are up 86% on last year. They are also 43% higher than the average of the last ten years. [1] WWF has now launched an appeal to save the Amazon.

In the film, which was produced by Greenroom Films and directed by BAFTA award-winning director Michael J Ferns, the stars point out the devastating impact of the fires not just on the forest, but on the wildlife and the indigenous people that live there. There are more than 350 indigenous communities living in the Amazon and it is home to 10% of all known species – and probably many more we don’t yet know about.

Lewis Hamilton said: “The fires in the Brazilian Amazon are heart-breaking. They’re causing utter devastation to the Amazon’s local communities, species and landscapes. This needs to stop now. We must come together and use our collective voices to speak out on this issue to enforce permanent change. I’m honoured to join WWF’s campaign to stand with the Amazon and its people. I hope you’ll join me.”

Jess Glynne added: “We assume the Amazon rainforest will always be there but if we don’t act now, it won’t be. We can’t just sit back and let this happen. Right now, the Amazon is burning - so right now we need to speak out.”

The stars participating are friends and committed supporters of WWF’s work, with Cel and Jess all backing last year’s Amazon campaign. Lewis Hamilton has also been outspoken on environmental issues throughout his career and supported this year’s Australian bushfire appeal.

Fiona Burton, Client Partner, Leith said “This film was a passion project for Leith and Greenroom Films. We’ll continue to do all we can to help WWF’s campaign to save the Amazon.”

Kehinde Brown, Head of Artists and Influencers, WWF said “It’s testament to the urgency of the crisis in the Amazon, that this talented group have once again supported WWF and our campaign to save the Amazon, using their platforms and voices to raise awareness of what’s happening there and the plight of the indigenous communities.”

Everyone can support WWF’s campaign to save the Amazon. More details of how to join the fight are available at Five Ways to Help the Amazon.