M&M's: Creating moments that matter

M&M's are more than just colourful candies

The core idea creates a sense of belonging and community through the simple act of having fun. As architects of M&M’s store design, we create experiences that reinforce the importance that play and creativity can have on lasting, positive brand memories and loyalty. Each store reflects its own geographical context through a celebration of place, while creating an awe-inspiring setting that will engage and entertain locals and visitors alike. Creative and interactive experiences with artful moments made for social sharing have become a driving force for the layout and customer journey, ensuring that no matter where you are in each store, there are places to have fun with M&M’s.

Best of Berlin

The brand principles of belonging and inclusivity are most evident in the latest M&M’s flagship store in Berlin. A wall features faces of all colours and styles to depitct the notion of inclusivity, alongside a staircase that is a celebration of colour. The décor palette is equally utilised so the six brand colours are employed with no bias. A local artist brings some of the city to the store with graffiti-like colourful art that reflects the Berlin streets.