Brute: Stormy, Rainy, Unpredictable
The brutal Hamburg weather shapes the wine
So we used it to shape the brand.
Meet Leon Zijlstra and Jörn Andresen. Growers with the expertise and sheer madness to dare to produce a wine in such a wet, wild and windy place. Our challenge: create a brand, story and packaging to launch Hamburg’s first-ever commercial vineyard. We embraced the Hanseatic gales, hailstorms, storm surges and used cutting-edge digital technology to create Brute, a wine crafted by the elements. A wine that throws all tradition overboard, embracing the volatile environment instead of fearing it?
To create a truly weather-powered brand experience, we designed an algorithm to capture the Hamburg weather and generate an evolving visual expression, reflecting the conditions in real time.
The digital tool generates an infinite palette of brand expressions that can be shared via social media and urban advertising. The algorithm captures data throughout the growing season and generates packaging that expresses the brutal conditions that craft each vintage. So as the wine evolves with the climate, so does the brand.
7x design award winner