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Tipi ‘throws rental rule book out of the window’ as it launches new digital platform designed by Lab

by Matt Lloyd

September 6, 2018

Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences.

Tipi has created an entirely new rental proposition, with no fees or deposits and all utilities and broadband included with a keen focus on customer service. Tipi renters can enjoy beautifully designed apartments, with furnishings and appliances from partners like John Lewis & Partners and Samsung, as well as access to shared social spaces, hotel-like customer service, regular resident events, on-site gyms, and discounts and offers from partners like Zipcar and Bloom & Wild.

The new site aims to drive interest in Tipi properties amongst London’s renters and to demonstrate that Tipi is the best choice for better, easier renting. It enables visitors to find out more about the Tipi rental experience and to book a viewing of one of its properties.

The launch of the digital platform follows a recent rebrand and launch campaign for Tipi, developed in partnership with creative agency Bandstand, which positions Tipi as offering ‘Rental Rebellion’.

In line with its human insight-centred approach, Lab employed several neuro principles in order to design the platform, including processing fluency, cognitive ease and prototypicality. Using the new Tipi brand identity as a starting point, the site features authentic photography, gallery wall layouts, texture and white space to allow the content to ‘breathe’ and make it easily digestible.

Tipi is wholly-owned by Quintain, the property developer behind London’s 85-acre Wembley Park development, which is fast becoming a vibrant creative community. Tipi has four apartment buildings on the development, and residents can enjoy access to its food, shopping, culture and entertainment. Boxpark will launch at Wembley Park later this year.

Dominic McVeigh, Marketing Manager, Tipi, said: “We’ve spent the last three years learning all about our customers and understanding what makes them tick, in order to offer a new way of renting. We know they want an easy, hassle-free experience, with plenty of choice and flexibility, and that they crave transparency and straight-talking when choosing a new home. Working with Lab, we’ve created a website that’s a big step forward in us delivering this customer experience through our digital channels. We’ve been impressed by their highly collaborative process and excellent client service.”

Steve Radjen, Head of Digital Planning, Lab, said: “Tipi have a truly unique proposition in the rental marketplace, so it’s been really exciting to work with them on the launch of their new site. We’re proud to have developed a platform which brings their offering to life and makes it easy for renters to find out more about the benefits of living with Tipi.”

About Tipi

Tipi, the all-inclusive professional rental service, is wholly-owned by Quintain, the property development and investment specialist and the team behind Wembley Park. Tipi is a 'Build to Rent' or Private Rental Sector (PRS) management company which professionally manages and leases contemporary apartments to customers without charging agents' fees. Unique to Tipi is that Quintain owns and operates the wider Wembley Park estate which ensures the environment surrounding the apartments is safe, controlled, clean and well connected.

Tipi's buildings at Wembley Park, Montana, Dakota, Alto and Landsby offer studio, one, two and three-bedroom apartments, with rents inclusive of all utility bills and superfast broadband, with the option to upgrade to ultra-fast 1Gb/s. Most apartments boast a balcony and all benefit from access to private gardens. 24-hour concierge and night security meet customers' everyday needs and additional services can be added to tenancy agreements such as secure underground parking, domestic cleaning, laundry and dry cleaning services.

Private lounges and a communal kitchen are available for Tipi residents to use and include superfast 100 Mb/s broadband, Sky TV and Sky Sports, a gym and cinema room. Apartments are available to rent and move in immediately with pets welcome in selected units from September 2018.

About Lab

Lab is an award-winning digital agency committed to creating A Better ExperienceTM for our clients, for their customers and for each other. With offices in London and South Africa, Lab is able to meet the needs of clients across the globe. Lab specialises in digital services across strategy, consultancy, design, development and neuromarketing - putting human understanding and elegant communication at the heart of what we do. Lab’s work with top brands, including Keith Prowse, Sage Pay and AVEVA has earned the agency numerous national awards and recognition as one of the top independent digital agencies in the country.


web design
Web Design and Build
behavioural economics