Reed Learning Personalisation with Sitecore

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Reed Learning, a leading provider of training courses and professional qualifications came to us with the challenge of building a website suitable for all of their customers, from individuals looking for a one-off course, to HR departments looking to outsource entire company training

Building the new website on Sitecore, and by using engagement points and a series of customer personas, we could personalise the information shown to each visitor to the site, giving the customer exactly the information they require. The new website has not only created a consistent experience across all platforms, but it's also streamlined a number of admin processes. The Reed Learning team can now easily follow leads, pin point what campaigns have worked best and react to customers needs quickly.