LAB

LAB

LAB Group. 5 Agencies. 1 Mindset. Our mission is simple: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.

Woking, United Kingdom
Founded: 2003
Staff: 45
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Skills
Web Design
Social Media
Copywriting
Web Development
PPC
Sitecore
Magento
Drupal
Digital Marketing
SEO

and 3 more

Clients
SmartFocus
Reed Learning
Whirlpool
Oakhouse Foods
Live Nation
Department of Health
Edward Elgar Publishing
Daily Mail Group
Densitron
AON

and 4 more

Sector Experience
Education
FMCG
Food & Drink
Healthcare
Recruitment Services
Retail
Corporate
Local Government
Marine
Luxury

and 2 more

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The Guardian Holidays Redesign

The Guardian approached Lab to redesign their Guardian Holidays site, bringing it up to date with the Guardian Bookshop and Guardian home page, which Lab had previously designed.

They knew the project would have involved a great deal of technical implications and required an agency with extensive technical knowledge of the Guardian brand.

Holidays are a multi-million pound annual revenue stream for GNM, so the redesign project was particularly valuable.

We worked with the Guardian’s research agency, internal design team and platform builders to produce a new UX and design which sits neatly, happily and beautifully between the prosaic needs of an ecommerce site and the aspirations of a holiday brochure site.

"We are delighted to announce the launch of our beautiful new site. After months of planning and hard craft (read: blood, sweat and occasional tears) the site is now live. Delivered on time! " - The Guardian

Tags

Digital
Travel
The Guardian
Travel and Leisure
Lab Digital

Clients

The Guardian