LAB Group. 5 Agencies. 1 Mindset. Our mission is simple: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.
The Guardian Holidays Redesign
The Guardian approached Lab to redesign their Guardian Holidays site, bringing it up to date with the Guardian Bookshop and Guardian home page, which Lab had previously designed.
They knew the project would have involved a great deal of technical implications and required an agency with extensive technical knowledge of the Guardian brand.
Holidays are a multi-million pound annual revenue stream for GNM, so the redesign project was particularly valuable.
We worked with the Guardian’s research agency, internal design team and platform builders to produce a new UX and design which sits neatly, happily and beautifully between the prosaic needs of an ecommerce site and the aspirations of a holiday brochure site.
"We are delighted to announce the launch of our beautiful new site. After months of planning and hard craft (read: blood, sweat and occasional tears) the site is now live. Delivered on time! " - The Guardian