LAB

LAB

LAB Group. 5 Agencies. 1 Mindset. Our mission is simple: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.

Woking, United Kingdom
Founded: 2003
Staff: 45
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Skills
Web Design
Social Media
Copywriting
Web Development
PPC
Sitecore
Magento
Drupal
Digital Marketing
SEO

and 3 more

Clients
SmartFocus
Reed Learning
Whirlpool
Oakhouse Foods
Live Nation
Department of Health
Edward Elgar Publishing
Daily Mail Group
Densitron
AON

and 4 more

Sector Experience
Education
FMCG
Food & Drink
Healthcare
Recruitment Services
Retail
Corporate
Local Government
Marine
Luxury

and 2 more

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Ecommerce Success with Guardian Bookshop

The Guardian Bookshop required an entire website revamp in a short time frame, setting themselves up for their busiest trading period of the year, Christmas. They knew the project would have lots of technical implications and required an agency with extensive technical knowledge. They approached Lab after hearing about our Magento expertise.

We delivered a top spec Magento site in only a few months, uploaded hundreds of thousands of products into their online catalogue and optimised the site ready for the Christmas period.

The Guardian Bookshop had clear objectives of wanting to increase sales volume and revenue, increase average order value, reduce checkout abandonment, and improve conversion rates.

Within the first four months after launched, we've seen the year-on-year stats have gone through the roof:

  • An 81% increase in online sales
  • Average online order value increased by 15%
  • Overall conversion rate was up 25%
  • Mobile conversion rate was up 98%
  • Checkout abandonment down by 50%

The results exceeded all expectations, helping the Bookshop team to win the internal Good to Great Award at The Guardian.

The website continues to produce amazing results, and both Lab and the team at the Guardian are looking forward to what 2015 will bring.

Tags

ecommerce
Magento
Lab
case study
The Guardian

Clients

The Guardian