LAB Group. 5 Agencies. 1 Mindset. Our mission is simple: use pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.
Citrix digital campaign by LAB
Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign.
The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people to find out their own leadership type and whether they most favour productivity or engagement.
Harnessing LAB’s expertise in psychology and human behaviour to profile different leadership types, the campaign will run across EMEA.
LAB offers a full suite of digital services, uniquely mixed with a blend of consumer neuroscience, psychology and behavioural science. The agency works with enterprise-level organisations to implement successful digital strategies and to design, build and market digital brands and experiences.