Kyan go Baking Mad with Associated British Foods technology partnership
Baking Mad, part of the Silver Spoon Company and Associated British Foods, have appointed award-winning agency Kyan as their technology partner after a pitch process involving three other agencies
As a trusted destination for bakers of all levels, Baking Mad is investing in its technology offering as part of their journey from recipe website to thriving online community. In a competitive landscape of sprawling cookery sites, celebrity chefs and user-generated content, it’s vital for Baking Mad to present a product that is inclusive, inspirational and sets a new design standard for the category.
Kyan’s people-first values and clear focus on collaboration goes hand-in-hand with Baking Mad’s inclusive and empowering community approach. The ultimate goal of this partnership is not only to refresh the Baking Mad online brand, but to retain the nation’s new flurry of bakers and provide a go-to hub for recipes, relationships and support. During lockdown, 2.7m more households purchased baking ingredients, with a 53% rise in home baking.
New technology for Baking Mad’s hungry tribe of passionate bakers
Their work together will cover user experience research, the design and development of a new React website, implementation of a headless CMS and related integrations, and a full strategic roadmap to introduce the new technology to Baking Mad’s hungry tribe of passionate bakers. The result will be a fully transformed online experience that drives growth, improves interaction and continues to build on the success of the Baking Mad brand.
Working closely with Baking Mad throughout the procurement process, Kyan demonstrated its outstanding performance as technology partner to some of the most innovative businesses in the UK. The agency appreciated Baking Mad’s existing technology, its limitations, and the ambitious plans to take the brand to the next level.
Kyan’s success during pitching was attributed to quickly understanding the visual requirements, showing flexibility and a strong communication ethic, as well as nurturing great chemistry between the various teams involved.
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Kyan, creating technology that changes business for the best.