Kitty chosen by Signature Staff for rebrand, design and web build project

After leading nanny agency, Nanny World, was recently acquired, the new leadership hired Design and Development agency, Kitty, who are part of Independent Network, TIPi Group, to refresh the brand and build a new website to increase market share

The brief involved building out a new name, brand story, logo, fonts, photography, and a new website for - what was formerly Nanny World - to solidify its place as the top high-end recruiter for household staff, outstripping the competition through value positioning and branding.

Working alongside their branding partner, Kitty moved Nanny Worlds’ three separate businesses’: O&P Nannies, Domestic Solutions and Maternity Solutions, to one central platform under a single brand; ‘Signature Staff’. Differentiated from its competitors through its premium design, Signature Staff brings a touch of class in terms of its messaging and design.

Signature Staff pride themselves in the expert placing of professional nannies, household staff and maternity care with high net worth individuals and families and needed a website to match their proposition. The WordPress solution built by Kitty has advanced filtering features to allow both prospective candidates and families to match with the upmost precision.

Alongside their branding partner, Kitty also worked with Digital Consultancy, The Market (also part of TIPi Group), to design the site to be fully optimised for SEO from the offset.

James Pawle, Managing Director at Signature Staff, explains: “Our business delivers a very personal experience to the families in which we place our staff. As signatures are unique to the individual, it seemed fitting that this was the new name for the company.

Working alongside Kitty and their partners to revive and modernise both the design and functionality of the business will help us to stay at the forefront of the sector to deliver a premium service to our clients.”

Rob Knight, Managing Director at Kitty, added: “Kitty have a network of carefully selected partners which we work with on a regular basis to increase opportunity and deliver success for our clients. The opportunity to work with Signature Staff to build a premium brand with an SEO and UX optimised website has been brilliant for demonstrating the solidity of our partnerships.”

Kitty work with clients across various sectors and technologies to create bespoke website solutions.

The new Signature Staff website launched in August and can be found here.