Kemosabe

We're about what's right. Whether it's finding your sustainable purpose, building a true strategic brand and integrating advertising, social media, branding and design, live events, content and influencers around it, we get it right.

London, United Kingdom
Founded: 2016
Staff: 12
More

Skills

Marketing
Brand & Identity Design
Brand Activation. Design Strategy. Comms Strategy. Campaign Activation. Comms Platforms. Key Visuals
Brand Advertising Creative
Event & Experiential
Strategic Branding
Strategy
Intergrated Campaigns
Digital & Social
Clients
All Nippon Airways
Etc.Venues
Nokia
PSB
Southern Comfort
Beyond
Cisco
ThirdWay Interiors
Thankful
Nix and Kix

and 7 more

Sector Experience

Advertising
Events
Activations
Strategy
Brand Marketing
Brand Positioning
Marketing
Less

PSB

by Liam Jones

Introduction

PSB is a global custom research and analytics consultancy that for over 40 years has helped world leaders, global brands and local business to make informed decisions and achieve greater impact.

Brief

Rebrand and reposition PSB as the dynamic global business that they are.

Challenge

PSB was originally named after Founders Penn, Schoen and Berland. With a new business structure and a fresh, forward looking trajectory, PSB needed to give their name new meaning and clearly define their purpose… and work to PSB’s HQ in New York.

Solution

PEOPLE x SCIENCE x BUSINESS = INSIGHTS THAT COUNT.

Results

We successfully reaffirmed PSB’s position as the leading research and analytics consultancy in the world. After this repositioning, we created brand guidelines and global roll-out of the new brand across all print and digital assets – including web design, web development, wayfinding, and SEO strategy.

30: Different iterations to create the perfect set of brand guidelines.

5 hours: Time difference never stopped a NY breakfast bagel – London lunch catch up.

"We worked with Kemosabe to reposition and rebrand our business to make it more relevant and future focused. Their creativity and willingness to exceed expectations was remarkable. Tight timelines meant we pushed them hard, but they were able to meet every challenge. We are thankful for the team and our partnership."

~Mike Chuter, CEO, PSB

Tags

Branding
Web design
Design
positioning
strategy

Clients

PSB