Kemosabe

We're about what's right. Whether it's finding your sustainable purpose, building a true strategic brand and integrating advertising, social media, branding and design, live events, content and influencers around it, we get it right.

London, United Kingdom
Founded: 2016
Staff: 12
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Skills

Marketing
Brand & Identity Design
Brand Activation. Design Strategy. Comms Strategy. Campaign Activation. Comms Platforms. Key Visuals
Brand Advertising Creative
Event & Experiential
Strategic Branding
Strategy
Intergrated Campaigns
Digital & Social
Clients
All Nippon Airways
Etc.Venues
Nokia
PSB
Southern Comfort
Beyond
Cisco
ThirdWay Interiors
Thankful
Nix and Kix

and 7 more

Sector Experience

Advertising
Events
Activations
Strategy
Brand Marketing
Brand Positioning
Marketing
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etc.venues

by Liam Jones

‘Brit’ of a Difference

etc.venues is Britain's No.1 award-winning conference venue brand, with more meeting rooms than both Hilton or Marriot – hosting over 900,000 delegates across over 18,000 events in the last year alone!

Brief

To launch etc.venues globally, beginning in New York before expanding to other cities across the US and then the world.

Challenge

How do you bring a British brand to the US market and ensure it’s well received? New York has never had a dedicated business event space; we needed to challenge the norm and inform our audience that there was a new spot designed exclusively for business.

Solution

A tongue in cheek, multi-platform targeted strategy and campaign with a ‘Brit of a Difference’ – aimed exclusively at the business community. This included social media, a content hub, podcasts, data capture, TTL campaign, live events, digital marketing, and website build.

Results

We created an engaging environment by understanding etc.venues’ core US audience. Here we educated users on the importance of a specialist service and the benefits this provides for a business conference or event.

5 min: The average dwell time on website.

10,000: Qualified database entries in just 6 months

3 pages: Average views per visitor.

445: Number of show-rounds by Oct 2019, smashing the original target of 400 by Jan 2020.

“Delighted by the quality of the thinking, awesome creative work and outstanding results!”

~Xanthos Christodoulou, Marketing Consultant, etc.venues

Tags

Digital
Design
Marketing
social media
Web design and development

Clients

Etc.Venues