Kemosabe

We're about what's right. Whether it's finding your sustainable purpose, building a true strategic brand and integrating advertising, social media, branding and design, live events, content and influencers around it, we get it right.

London, United Kingdom
Founded: 2016
Staff: 12
More

Skills

Marketing
Brand & Identity Design
Brand Activation. Design Strategy. Comms Strategy. Campaign Activation. Comms Platforms. Key Visuals
Brand Advertising Creative
Event & Experiential
Strategic Branding
Strategy
Intergrated Campaigns
Digital & Social
Clients
All Nippon Airways
Etc.Venues
Nokia
PSB
Southern Comfort
Beyond
Cisco
ThirdWay Interiors
Thankful
Nix and Kix

and 7 more

Sector Experience

Advertising
Events
Activations
Strategy
Brand Marketing
Brand Positioning
Marketing
Less

Beyond: Let's Talk About Death

Let’s Talk About Death

Beyond is the UK’s only price comparison website for everything after life – whether it’s writing a will, engaging a funeral director or purchasing a funeral plan.

Brief

Death has become something of a taboo in the UK, fuelling a closed shop mentality where prices are spiralling and the bereaved are left short changed. Beyond needed to change this.

Challenge

The funeral business is worth over £2 billion a year, yet sensitivity around death has allowed the industry to fly under the radar. We needed to tackle the taboo head on and start a national conversation.

Solution

Working closely with Ian Strang – CEO of Beyond – we produced an award-winning viral campaign that the nation couldn’t ignore.

Results

Transport for London banned the ads, causing a national debate. This led to the prize for Best Viral Campaign at The Drum Awards 2018, and international coverage from the BBC, New York Times, Daily Mail, Metro, Sky, The Sun, and more – reaching millions, free of charge.

No. 3: The campaign trended as the 3rd most popular story on the BBC website within its first week.

1000s: Of new customers enrolled for online will services, in turn raising several hundred thousand pounds for charity through legacy gifting.

23: The number of coffins cast for the photoshoot.

Winner: The Drum Awards 2018 Best Viral Campaign.

"Following the controversy, we were overwhelmed by the support we received from the public and this award gives a further stamp of approval from the advertising industry to our campaign."

~Ian Strang, CEO, Beyond

Tags

Advertising
Print
Viral Marketing
viral ad
ooh
Campaign

Clients

Beyond