What's fuelling creativity? - by Jessica Owen
25 October 2019 8:48am
Kazoo’s Managing Partner, Jessica Owen reveals her thoughts on the top trends in tech-fuelling creativity.
“New tech is enabling us to reach new and old audiences in new, exciting and engaging ways. But these technologies come with their own challenges – for instance, how do we keep pushing the boundaries more and more?
“This means that ‘creatives’ are having to use and embrace technology in a different way to get attention in an increasingly noisy world. Typically, the most creative idea is born out of simplicity.
“Uber wouldn’t exist today if we hadn’t had 4G. I’m excited to see what 5G is going to bring, because we haven’t yet seen what it is capable of and how it will ‘disrupt’ our world.”