Kazoo Communications

Kazoo Communications; the creative, independent comms agency who help brands to seize every moment.

London, United Kingdom
Founded: 2009
Staff: 30
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Skills
Public Relations
Social Media
brand partnerships
Press Release
Content Creation/Management/Promotion
Influencer Relations
Communications Strategy
crisis management
Creative Communications
Publicity Campaigns

and 2 more

Clients
BT
EE
Bensons for Beds
Plusnet
Harveys
Gfinity
Kia Motors
Pukka Pies
Twitch
Samsung

and 6 more

Sector Experience
Business to Business
Charity
Food & Drink
Outdoor Activities
Retail
Travel
Gaming
Sports
mobile
Consumer goods

and 6 more

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Making BT Halo stand out from the crowd

BT’s most significant launch for 2019 was Halo – the UK’s best converged broadband, mobile and phone plan, designed to redefine connectivity in and out of the home. In a challenging landscape with plenty of similar and competing products, our challenge was to help make the Halo proposition stand out from the crowd and become a revenue generating proposition for the business.

With no marketing support planned for Halo’s launch, PR was the chosen channel to drive interest and sign ups. We defined a three-pronged approach that would result in a big national news splash on the day of launch.

This comprised of:

· A celebrity ambassador partnership with Louise Redknapp to bring the proposition to life

· Hard-hitting news-based research to illustrate the problem and solution for consumers

· A targeted media approach to generate detailed coverage of Halo in consumer affairs and consumer technology pages

Results

· 119 pieces of coverage including 9 national and over 60 broadcast pieces

· 1.6m sign ups to BT Halo

· Over 100,000 Home Tech Expert visits in the first 2 months

“The pressure was on to deliver results for Halo, following the success of BT’s newly launched brand positioning. Kazoo were adaptable media advisors, acting with agility as the changing news agenda meant the approach needed to be fluid. The results were brilliant, surpassing business objectives and keeping at its heart our customer focused positioning.” Senior PR manager, BT

Tags

pr
Media Relations
PR Campaign
public relations
Tech PR

Clients

BT