Kazoo Communications

Kazoo Communications; the creative, independent comms agency who help brands to seize every moment.

London, United Kingdom
Founded: 2009
Staff: 30
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Skills
Public Relations
Social Media
brand partnerships
Press Release
Content Creation/Management/Promotion
Influencer Relations
Communications Strategy
crisis management
Creative Communications
Publicity Campaigns

and 2 more

Clients
BT
EE
Bensons for Beds
Plusnet
Harveys
Gfinity
Kia Motors
Pukka Pies
Twitch
Samsung

and 6 more

Sector Experience
Business to Business
Charity
Food & Drink
Outdoor Activities
Retail
Travel
Gaming
Sports
mobile
Consumer goods

and 6 more

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Launching the hottest summer must-do with the London Bar Bus

Kazoo was tasked with launching the first ever London sightseeing bus with The Original Tour.

Fully decked out with seasonal floral arrangements, bar booth-style seating and promises of stunning views of London, the new bus was set to be the ultimate summer must-do experience.

We began by announcing the launch to media, positioning the Bar Bus as the hottest outdoor summer drinking venue, complete with panoramic views to give people the best selfie they’d ever take.

To give media the full VIP immersive experience, we also invited journalists on board to try it out

for themselves.

Tickets sold out during the first week of launch, with 27 pieces of coverage achieved across top tier titles including Metro, the Telegraph, The Sun and ITV’s Lorraine. An ROI of 19:1 was achieved, with click-through rates from top performing coverage at 80%.

“The Original Tour has launched its first London bar Bus – essentially a 44-seat mobile roof garden, with chic styling, beer and gin and tonic on tap, and an open-air view of London. Arguably, the most fun you can have in a moving vehicle.” – Metro

Tags

public relations
pr
Media Relations

Clients

The Original Tour