Bensons for Beds Sleep Wellness Campaign 2019
We want to be the most talked about brand during Sleep Month, cementing the brand’s authority on Sleep Wellness and boosting consumer consideration.
Seizing Every Moment!
To drive brand fame throughout National Sleep Month, Kazoo revealed the nation’s Sleep Wellness report and psychological study in association with sleep expert and physiologist, Stephanie Romiszewski.
The results were launched to National, Broadcast and Consumer press on 1st March, with additional quotes, tips, interviews and stats fed to media throughout the month.
The business impact
Achieving 52% SOV over competitor brands throughout National Sleep Month, an ROI of 8:1 and 0.0006p CPT.
Helen Nunn, Head of Marketing at Bensons for Beds said: “We wanted to be the most talked about brand during Sleep Month, and Kazoo’s Sleep WellnessTM PR campaign more than delivered. In fact, it outperformed all previous PR campaigns with a huge 52% share of voice.
“Kazoo worked with us to develop a simple but incredibly effective PR strategy to cement the brand’s authority on Sleep WellnessTM, and the results speak for themselves. The only question we need to ask is when can we do more?”