Kazoo Communications

London, United Kingdom
Founded: 2009
Staff: 30
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Skills
Public Relations
Social Media
brand partnerships
Press Release
Content Creation/Management/Promotion
Influencer Relations
Communications Strategy
crisis management
Creative Communications
Publicity Campaigns

and 2 more

Clients
BT
EE
Bensons for Beds
Plusnet
Harveys
Gfinity
Kia Motors
Pukka Pies
Twitch
Samsung

and 2 more

Sector Experience
Business to Business
Charity
Food & Drink
Outdoor Activities
Retail
Travel
Gaming
Sports
mobile
Consumer goods

and 6 more

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Bensons for Beds Sleep Wellness Campaign 2019

We want to be the most talked about brand during Sleep Month, cementing the brand’s authority on Sleep Wellness and boosting consumer consideration.

Seizing Every Moment!

To drive brand fame throughout National Sleep Month, Kazoo revealed the nation’s Sleep Wellness report and psychological study in association with sleep expert and physiologist, Stephanie Romiszewski.

The results were launched to National, Broadcast and Consumer press on 1st March, with additional quotes, tips, interviews and stats fed to media throughout the month.

The business impact

Achieving 52% SOV over competitor brands throughout National Sleep Month, an ROI of 8:1 and 0.0006p CPT.

Helen Nunn, Head of Marketing at Bensons for Beds said: “We wanted to be the most talked about brand during Sleep Month, and Kazoo’s Sleep WellnessTM PR campaign more than delivered. In fact, it outperformed all previous PR campaigns with a huge 52% share of voice.

“Kazoo worked with us to develop a simple but incredibly effective PR strategy to cement the brand’s authority on Sleep WellnessTM, and the results speak for themselves. The only question we need to ask is when can we do more?”

Tags

campaign
public relations
health
Media Relations

Clients

Bensons for Beds