This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Kairos Media expands its portfolio further by securing skincare brand
May 6, 2021
Kairos Media is once again showing off its diverse list of clients by securing skincare brand, Cetaphil.
The global agency walked away with the prize after outbidding a number of agencies in a competitive pitch process and will be helping Cethaphil achieve its goal of becoming the number one sensitive skincare brand.
Created in 1947 and recommended by dermatologists, Cetaphil has more than 70 years experience with sensitive skin. It is an award-winning skincare range and is formulated for cleansing, moisturising and protecting sensitive skin.
Kairos will exclusively be working with Cethaphil in the UK, on running its social and influencer strategy, owned social channels, content creation, social creative work, influencer work and ambassadors, including a find and nurture programme.
Founded in 2015, Kairos has recorded annual double digit growth and has a diverse and impressive client rosta including Facebook, JBL, KFC and BoohooMAN. The agency is part of Kairos Group, which is also made up of management agency, Turopium Sports and Entertainment and media owner Kyma Media.
Drew Townley, managing director at Kairos Media, said: “If we needed a statement win that showcased how diverse we are as a business now, this has got to be one of the best in the business.
We have invested significantly in the lifestyle, beauty and sport sectors with the team at Kairos and this is a serious signal of intent to spread our proverbial wings in the new areas we can service. This should show that our social media strategies, teams and ideas are leading the pack in every way, regardless of vertical or sector.”
Alessandra Godio, head of consumer marketing Northern Europe, said: “We were impressed by Kairos’s experience, enthusiasm and expertise. In selecting them as our social media agency we knew we were getting a strategically minded agency who we could rely on for our social media and influencers strategy moving forward.”