Pizza Hut Delivery UK embraces the power of gaming

Following a number of successful campaigns, Pizza Hut Delivery UK has enlisted Kairos Media as its agency of record to establish the brand as the go-to-pizza for gamers. Over the course of the one-year agreement, Kairos will work with Pizza Hut Delivery UK to develop a bespoke gaming and influencer marketing strategy, with a focus on building strong community foundations, in order to narrow the gap between Pizza Hut Delivery UK and consumers.

As part of the strategy, Kairos provides the community with a series of new and exciting activities, while also presenting Pizza Hut Delivery UK with an opportunity to compliment the gaming industry and promote the inclusive nature of the brand.

Previously, Kairos Media partnered with Pizza Hut for the FIFA Fridays activation, a new creator-led community gaming tournament designed by Kairos Group, which netted 10X ROI for sponsors during its first season. The campaign has started with a bang, with Pizza Hut achieving over 4 million impressions, smashing the campaign’s main KPI’s.

Catriona Woodward, head of digital marketing at Pizza Hut said: “We are super excited to be working with Kairos, their passion and knowledge for gaming perfectly complements our love and expertise for Pizza.

“Following a successful test tournament run by Kairos we are looking forward to having an always-on strategic approach to bring the perfect partners of gaming and pizza together, and hopefully having lots of fun along the way.”

Drew Townley, managing director at Kairos Media, said: “Working with the biggest brands in the world to bring them into gaming and esports is what Kairos does.

“This is no different, but with easily one of the most recognisable brands worldwide - that only furthers our position as the go-to agency for any brand looking at making a serious impact. The success of this project will act as a benchmark globally for gaming and esports activity.”