Content marketing for a mobile world
14 March 2019 9:07am
To succeed in the digital world content optimised for mobile users is key. As of 2018, there were 3.7bn unique mobile users. That’s approximately 50% of the global population. These mobile users are consuming more and more content every year. Google recognises this shift from desktops to mobile by prioritising sites that are mobile first in their search results.
That’s not to say that desktops aren’t important. They still play a pivotal role. But marketers need to think when creating content how will this appear to both mobile and desktop users. Discover some top tips for improving mobile content marketing.