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Journey Further wins Oliver Bonas organic account
April 7, 2022
Journey Further won the account in a three-way pitch process, and will be responsible for improving organic visibility and rankings for the retailer.
The agency will work collaboratively with the internal SEO and PR teams at Oliver Bonas on digital PR campaigns and technical optimisation, supported by its proprietary content relevancy tool – Salient. The appointment follows the retailer’s rapid online growth, and the approach will focus on pushing performance for the retailer for its fashion, accessories, gift and homeware lines.
Charlotte Byrne, Head of SEO at Oliver Bonas, said:
“We were won over by the enthusiasm of the team at Journey Further for our brand and products. They took their time to understand our brand in exceptional detail throughout the pitch process, along with demonstrating strong technical understanding and presenting interesting creative concepts. We are excited to make a start and see the results!”
Commenting on the win, Beth Nunnington, PR Director at Journey Further, said:
“Last year we all wrote down our dream brands to work with. Mine, and many others in the team, included Oliver Bonas. We are all absolutely thrilled to be partnering with such a fantastic brand, that shares many of our values and is much loved by the team. We've got some exciting ideas in the pipeline and I can't wait to see the results!”