Jellyfish

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training, with offices spanning EMEA, the US, LATAM, APAC and Australia.

London, United Kingdom
Founded: 2005
Staff: 2130
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Skills
Conversion Rate Optimisation
Web Measurement & Analytics
Copywriting
Training
Web Development
PPC
SEO
Video production
Display
Creative

and 8 more

Clients
Nestle
Experian
Deckers Brands
Samsung
Orange
Uber
Spotify
eBay
Toyota
Aviva Investors

and 7 more

Sector Experience

Marketing
Advertising
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It's a touchdown! Bringing global NFL fans closer to the action with high impact creative

by Hannah Dempsey

As one of the most successful sports leagues in the world, the NFL has broad global popularity. To capitalise on this, they expanded the reach of their Game Pass subscription into European markets, with a multi-regional digital campaign designed and executed by Jellyfish.

The challenge was to build a data-driven, multi-moment creative campaign that would cut through the noise with maximum impact.

We delivered:

  • Creative across multiple regions served in four different languages with all 32 NFL teams represented.
  • 35 creative templates driven by eight dynamic content source feeds.
  • 14,000+ creative variations.
  • A bespoke and client-friendly creative preview system to demonstrate and visualise every possible creative variant.

Combining in-banner video, HTML5 interactivity and advanced dynamic creative functionality, we were able to showcase the NFLs signature entertainment product - star players and high-impact action gameplay - directly, with a major impact on performance.

The results speak for themselves - the ads averaged at 83% below the target CPA, and a 20% increase in year-on-year subscription growth.

Tags

banners
banner
sports
Video
display
HTML5
Entertainment
Football
Display Advertising
dynamic creative
dynamic ads
subscriptions
display banner
sport and leisure
Banner creation
video advertising
Entertainment Marketing
sports marketing
Global Campaign

Clients

NFL