Jaywing

Everything is changing. Our real-time world is unpredictable, complex and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth.

Sheffield, United Kingdom
Founded: 2006
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Skills
Insights and Strategy
Data Analysis
Brand Advertising Creative
Brand Activation
Art Direction
Copywriting
Media Buying & Planning
Social Media
website design
Website Build

and 8 more

Clients

Hermes
First Direct
Doritos
Mazda
Castrol

Sector Experience

FMCG
Financial & Professional Services
Health & Beauty
Automotive
Travel, Tourism & Leisure
Retail
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The electric revolution starts here

by Jaywing Plc

As the technology that powers our vehicles evolves, the best automotive brands are evolving with it.​

In establishing Castrol as a brand shaping the global transition to electric mobility, we were tasked with creating an immersive digital experience to position Castrol as a trusted, expert powerhouse in e-Fluids. ​​

With a longstanding heritage as an oil lubricants brand, this new direction needed to feel as exciting and fresh as the pioneering technology that Castrol have developed.​

Housed within Castrol’s global website, we take the electric car on an immersive visual journey,​ harnessing the power of CGI to bring the innovative technology behind the ‘Castrol On’ range of products to life. ​

Supported with easily digestible narrative and interactions that both educate and excite B2B and B2C audiences about the electric future for mobility, the result showcases how e-Fluids function in an engaging way and highlight their key benefits.​​

As an extension of our work, inspirational video content and collateral supports the brand in delivering the latest information about the new product range​ to further position Castrol at the forefront of driving.​

Tags

automotive
Video

Clients

Castrol