Everything is changing. Our real-time world is unpredictable, complex and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth.
Refreshing results on Instagram, 40% higher than target
When 7Up asked us to come up with a new pan-European strategic insight for summer, our ambition was not simply to reflect summer, but refresh it. We teamed up with British illustrator Hattie Stewart, famous for her playful ‘doodle bombs’, to create her artwork over iconic landscapes. The resulting images were quirky, vibrant and perfect for summer. Working directly with Instagram for maximum reach and authenticity, we invited 7Up fans and popular local Instagrammers to upload their summer snaps and hometown images to see them refreshed with 7UP.
- 40% higher engagement rate than the target
- 60% reach amongst target audience