Jaywing

Everything is changing. Our real-time world is unpredictable, complex and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth.

Sheffield, United Kingdom
Founded: 2006
More
Skills
Insights and Strategy
Data Analysis
Brand Advertising Creative
Brand Activation
Art Direction
Copywriting
Media Buying & Planning
Social Media
website design
Website Build

and 8 more

Clients

Hermes
First Direct
Doritos
Mazda
Castrol

Sector Experience

FMCG
Financial & Professional Services
Health & Beauty
Automotive
Travel, Tourism & Leisure
Retail
Less

Refreshing results on Instagram, 40% higher than target

by Jaywing Plc

When 7Up asked us to come up with a new pan-European strategic insight for summer, our ambition was not simply to reflect summer, but refresh it. We teamed up with British illustrator Hattie Stewart, famous for her playful ‘doodle bombs’, to create her artwork over iconic landscapes. The resulting images were quirky, vibrant and perfect for summer. Working directly with Instagram for maximum reach and authenticity, we invited 7Up fans and popular local Instagrammers to upload their summer snaps and hometown images to see them refreshed with 7UP.

  • 40% higher engagement rate than the target
  • 60% reach amongst target audience

Tags

social media
Instagram

Clients

7Up